When it comes to social media marketing, it can be a tricky field to navigate. There’s a lot to consider when it comes to creating social posts.

Obviously, you want to create great social posts that get as much engagement as possible, which is the goal, it’s what we all want to achieve. But going out blindly and hoping for the best is not the right way to go about it. Sure, you’ll get some likes and comments, but what if you posted it at the right time to increase the total engagement around it?

So what’s the best time to post on social media then?

And to that, we say, the best times to post on social media are the times when the majority of the people you want to see your content are online. Hmm, a little too vague? Yeah, we thought so. So how about we look at some of the best times to post on social media.

Now before you do take a look at the infographic below, we should let you know, to answer the question ‘what is the best time to post on social media?’ in short answer, there is no perfect answer. Different businesses and industries may find that different days and hours work better for them. But timing all depends on the platform you’re using. Each one differs to the next.

But nonetheless, there is enough data out there to create a guideline that can help your business find optimal posting times. So keep scrolling and check out the infographic below, created by the folks over at Hubspot