Storytelling has always been a part of the foundation of people’s lives. From the time we are children, we have revelled at the thought of having our parents tell us bedtime stories. In adulthood, our affinity for hearing and telling stories comes out in different ways. Business owners can make true connections with their customers by sharing stories through social media outlets. Here are some tips on using social media to share stories and grow your brand in the process.
Know Your Branding Position
There is a good chance that both current and prospective customers already have a perception of your company based on previous promotions you have had and customer reviews they have read. You need to know what people are thinking and saying about your business so you can stake steps to give your business a unique personality.
Think About Your Company’s Core Values
Before you begin any marketing strategies, you need to decide what the basic values of your company are and what you need to do to uphold them. These considerations are even more important when you are deciding to use a large medium such as the Internet. Once you know and understand the core values of your organisation, post stories that align with them.
Know Why You Are Telling Your Story
Before you tell your story, determine what you want to accomplish by doing so. When you have a clear target for your story, it will undoubtedly lead to more leads and sales for your business.
Who is Your Audience
In today’s technology-driven world, it is easy to get your message across to millions of people worldwide. However, that does not mean that it is easy to tell your story successfully. If you tell your story to the wrong audience, it will not be helpful. Do not be afraid to filter your audience by various demographics to narrow it down to the right people.
Carefully Choose The Stories You Share
Think carefully before you share any of your stories. Only share stories that connect with your audience on an emotional level. Consider your story from a customer’s perspective and determine if your audience is going to be interested in and helped by the information. Also, make sure your clients will learn more about your products and services from your story.
Generate Conversation About Your Story
Your story will be more shareable if you encourage your customers to talk about it rather than talking about it yourself. Your story can act as a window to let people know how your business can make a positive impact on their lives.
Use Video Marketing to Your Advantage
Videos are quickly becoming the preferred method of Internet marketing. Many companies are already using videos to expand their brand by capturing the attention of their audiences. Using videos is a great way for you to show the human side of your business.
Use Tools
Using tools can help you launch a targeted storytelling campaign. Tools will help you figure out where your target audience is spending time. You can then find the marketing gaps and put your story in those areas. You can use “Milestones” by Facebook or carousel ads to get started in the right direction.
Be Consistent and Real
When you tell your story, make sure you outline the details ahead of time and keep them the same every time you re-lay it. The only way to keep your story credible is to keep it honest and consistent. The more you stick to this game plan, the more relevant your brand will be to your audience.
Following these guidelines will help you develop a true and honest story that is interesting and worthy of sharing. As you begin to tell more stories to your target audience, your brand will naturally begin to grow and expand.
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