Since the advent of email, it’s been a great tool for marketing a business. In fact, it’s one of the most effective marketing methods for attracting and converting prospects as well as retaining customers. In today’s technology-driven society, people can access their email accounts with a simple click or swipe at any time of day. So, it’s more important than ever to keep your email marketing efforts fresh and effective. If you’re looking for ways to improve your email marketing efforts, try employing some of the following guidelines:

Check for Accuracy

Email lists have a way of getting unwieldy, particularly when you begin merging multiple lists together. Too often, information can be copied down incorrectly, people on the list may have gotten a new email address, or for some other reason, they can just be incorrect. If you have bad email addresses in your list, it slows down the delivery performance of the message, as the messages get sent to spam folders or get bounced back. If this happens too often, you can even be labelled as a spammer. The best way you can purge your email list of these issues is to be vigilant constantly. Run your list through a scrubbing and verification service that will help you eliminate bad emails and keep your list accurate.

Personalise Your Emails

People receive tonnes of promotional emails every day. It’s easy to have yours overlooked amidst the hordes of other offers that come to someone’s inbox. But, personalising the email by simply using the first name can make the recipient stop and take notice. This one simple move can be the difference between your email being read and deleted without it being opened.

Use Emojis

Emojis are everywhere these days, so you may as well use them to your advantage. Placing an emoji in your subject line can convey a bit of emotion and help your email stand out from the others that are sitting in an inbox. In fact, subject lines with emojis have a higher open rate than the same subject line without emojis. So, don’t resist the temptation, go ahead and use that emoji.

Test Different Deployment Times

You can’t simply send an email blast and assume everyone is going to read it right away. A better approach is to test your deployment times to determine what works best for you. Split your list into two sections and send each out at a different time of the day. Keep track of your response rate to see which time works best for getting a reaction. Once you start to see what works well, try tightening up your time frames to pinpoint a more exact best-performing time.

Create a Double Opt-in List

Building a double opt-in list is not unnecessary extra work. Although it does require an additional step for you to complete, it will allow you to create a smaller but better list that is full of prospects who are likely to be interested in what you have to offer.

Make Your Email List Segmented

Separating your contact list into different groups will allow you to send targeted messages to specific groups. This, in turn, will help you get more favourable open rates and click-through rates. When you can focus your message, it ultimately helps you get better results because you’re giving each customer something that they want and nothing that they don’t want.  

Customise Your Responsive Email Template

Be mindful of the fact that many people are going to be opening your emails via a mobile device. Making sure your newsletter templates are responsive will go a long way in gaining favour with the people on your email list. Consider using a service such as Mailchimp that uses responsive templates that can deliver your message regardless of how the recipient will be retrieving the message. Also, consider creating and using a customised template design, so your emails will stand out even more.

Use One Call-to-Action to One Per Email

If you want to make sure your emails have a positive response, it’s crucial that you have a clear call-to-action the recipient can follow. If you don’t have one, you will be assured minimal results because there is a good chance the email will be deleted. Remember that time is a precious commodity for everyone. Your prospects do not have the time nor inclination to read long emails and try to figure out what action they should take. So, make it easy on them and make your call-to-action clear, understandable, and easy to follow.

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