ith technology constantly evolving, the marketing industry is sure to see some major changes as well. Here are seven of the top online marketing trends that will make a big impact in 2017.
Augmented Reality
As a society, on the whole, we love to put ourselves into augmented reality situations. You saw this take off like crazy when Pokemon Go became ‘the thing’ last year. While its popularity dwindled after the excitement died down, it proved that people want things like that and there’s a tonne of money-making potential.
Live Video Streaming
On-demand video content is becoming increasingly popular and more and more brands are beginning to capitalise on the live streaming potential. As of now, it still remains a relatively untapped market but it should fully take off in 2017 thanks to more people and brands using it.
Data Visualization
It can be difficult to understand what data is saying at times and that’s why data visualisation has a massive place in the future. Beginning in 2017, everybody will want to use this and it will be a big disadvantage to those that do not so expect most companies to jump on board. What exactly is it? We hear you ask? Data visualisation is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concept or identify new patterns.
Native Advertising
This isn’t anything new but it’s becoming even more popular as of late because companies want to find a way to break away from standard and boring advertising. Don’t be surprised if you see native advertising from publishers or brands who may have never done so before.
Niche Markets
Everybody seems to have an online presence now which makes it harder to reach the people you want to reach. Instead, look for a specific niche that relates to a specific demographic you want to target. Through this, you’re going to find that you get a more personal connection from those that want to connect with you.
Immersive Experience
Users want to feel as if they are doing more than just sitting at a screen so immersive experiences are becoming incredibly popular. While augmented reality and virtual reality are great tools, 360 degree videos are great options if you want your user to feel like they are there and in the moment with you.
Dense Content
As time goes on, more and more people get their news in small snippets rather than reading long form pieces of news. With more people skimming and skipping, marketers need to start ensuring that every single line and word is worth being there.
While this certainly isn’t a fully inclusive list, these are some of the top trends that you should look for and they are certainly going to help make sure that you can stay on top of the trends you will see coming in 2017.
Want to make sure that you’re on top of all the latest marketing trends and ahead of your competition? Contact the team at Grow Digital Marketing to find out how!
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